5-Step Formula to Finding Hidden Job Opportunities in Finland

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Are you looking for a job in Finland? Chances are you've already started doing your research.

Maybe you’ve watched videos, read threads, and attended events to help you enter the job market in Finland. Perhaps you’ve even submitted applications.

The terms “network”, “referral” and “personal branding” are probably terms you’ve heard plenty of times when people give you advice on finding a job.

They have a huge role in the Finnish job market.


You see, only 25-30% of available jobs are actually made public in Finland.

That means the majority of job opportunities are actually hidden.

I know what you’re thinking now... Hidden jobs and silent Finns, can this be any tougher?!

Introducing Get Discovered Online. The 5-step formula to finding hidden job opportunities in Finland

Go from being confused to getting a job offer without being in Finland!

This framework helps you improve your online presence, build referrals, and network with Finnish professionals so that you and your future employer can discover each other online.

After this course, you’ll know how to:

  • Make your LinkedIn profile attractive to ideal employers and the algorithm
  • Build your Finnish industry network (it’s much bigger than you think) and know what it can offer to you
  • Be active and impactful online: commenting, posting, messaging, and reaching out.
  • How to increase your reach, grow your network and get people to say “yes” to your meet up suggestions.

Each lesson ends with a lesson challenge to complete.

I'll also show you how to measure how you’re growing your online presence. No need to wonder if your strategies are working or not.

"Thank you very much for your guidance! Kiitos paljon avusta!🤗 Thanks to this course, I expanded my network the correct way and that's where I got recruited from."

- Gisela

"It was so good!!! And very on point. After almost one week, after making the changes learned from you, I received my first DM on Linkedin with a job offer! It just worked! Thank you very much for your lessons, you are a very good teacher!"

- Adele

"There were a lot of things new to me. I always had concerns while sending invitations and messages on LinkedIn. Your ideas are superb! Also, I now know the power of commenting & how I can leverage this to build my network. So all in all, it’s a masterpiece!

- Kabira

”The course is on how to use LinkedIn but it gives so much more! It gives practical tips and hints how to approach Finnish audience, how to be noticed, how to start conversations (in a Finnish acceptable way) and how to ultimately land a job even if it wasn't advertised.”

- Eva

The course includes:

10 videos that show you concretely what to do in every step of the formula.

A resource pack

You’ll find templates you can easily use:

  • 3 LinkedIn invitation ideas
  • 7 LinkedIn post prompts
  • 3 online meet-up request suggestions

Check out the course curriculum below and watch the introduction video!

”Your course is really perfect for the Finnish recruitment culture and it helped me to learn so much as to how and why I have made mistakes in the past.”

- Matty

”It's impressive that Varpu again managed to create something that I haven't encountered before.

I had the chance to be a beta-tester of the "Get Discovered" course, and I learnt so much about improving my online presence on LinkedIn that I had no idea about.

I have been applying all the knowledge from this course since day one, and it has slowly become a part of my professional life. I'm looking forward to seeing the impact of Varpu's approach on my online presence in the upcoming weeks/months.

I would recommend this course to people currently pursuing a degree in Finland, looking for a job or developing their professional communities. Kiitos Varpu!”

- Petra from Mastering Finland Podcast

Here’s the deal.

In Finland, employers look for employees under the radar.

They utilize their own personal networks and social media, especially LinkedIn when it comes to work life.

After this course, you’ll know exactly what to do on LinkedIn, where there are 1,5 million Finns amongst different fields.

How crazy big is that number when you think about how there are around 3,4 million working people in Finland?!

That’s what I call an online networking jackpot.

The best thing is that you can use this 5-step formula whether you are:

🔹 just starting your career

🔹 already a professional with years of experience

🔹living in Finland or not

🔹casually browsing jobs in Finland or seriously looking for open positions

This course is not another CV, cover letter, and job application course.

In fact, I don’t speak about those at all, because I want you to focus on the hidden opportunities.

Your Instructor


Hi! I'm Varpu, your Finland coach and the founder of Her Finland.

I help you get to know Finnish culture, feel connected with the Finnish way of life, and learn easy Finnish, wherever you are.

As an MSc speaking six languages and coming from a family full of teachers, it's my pleasure to show you all things Finnish.

There are over 18 200 happy students in my courses. Come and join us!

Frequently Asked Questions

How soon after buying this course will I get a job?
The formula is simple and straightforward but it does require work from you. There’s a high chance you’ll need to brush up your LinkedIn profile. Interacting online with people takes time. But what’s the alternative? If you’re not tapping into hidden job opportunities, then you are allocating 100% of the time you spend on job hunting for ¼ of the opportunities. The actions you will need to take are proactive and you’re in charge of making them happen.
Isn’t LinkedIn only for those in the tech industries?
Nope, in Finland, all fields are using LinkedIn. In the examples of this course, I’m using an educator and sustainability expert to show how to use this approach.
Why is the hidden job market so big in Finland?
Mostly because of money, time, and risks. Here are some reasons, for example, A) Public job listings are expensive and take a lot of effort from the company. A listing can fail and inspire no ideal candidates. B) There can be a fast and surprising amount of expertise required because of growth or acquisition. B) Competitors find out about the company's future plans if a certain new position is made public.
Why should I trust this course?
This has been a joint project between my Her Finland community and me. Before Her in Finland, I managed big and small teams, so I know the Finnish work life and the struggles of the employer side. With our Her Finland community, after 6 years of work-related discussions, messages and replies, I’m confident that your job hunt should be about both: finding hidden job opportunities and applying for open positions.
Why are we focusing on LinkedIn in this course?
On LinkedIn, there are 1,5 million Finns from different fields. That number is crazy big when you think about that there are around 3,4 million work-aged people in Finland. That’s what I call an online networking jackpot and that’s why we are there.
I know a lot about networking online, how is this course going to help me?
That’s wonderful! The course contents are tailored to the Finnish work life, so I think there are new cultural aha-moments for you here.
Will I learn Finnish with this course?
You'll learn some Finnish, as I show you ideas how to add a bit of Finnish into your LinkedIn activities and I’ll tell you some terminology English-Finnish. This will come in handy when mapping out your industry network. This course is 99% in English, though.
I’m not sure if I should buy this course?
I'm sure you're going to learn new things from this course. That’s why I give you a 14-day money-back guarantee. Just let me know why you would like a refund, and I’ll send you back your money.
When does the course start and finish? How long do I have access?
This course is a completely self-paced online course - you can start when you have the time. You'll always have instant access to all course materials. With a one-time payment, this course is yours, always.
How accessible is the course?
There are closed captions in English for you in every lesson. You can also always speed up or slow down the videos. You'll have access to the course across any and all devices you own.
What currency is the course fee in?
The course fee is in US dollars, and you purchase the course in US dollars. You can use a credit card, Paypal, or digital wallet. These companies will make the currency exchange for you after the purchase.
How much are the taxes? What is VAT ID at the checkout?
The checkout will automatically identify if and how much you need to pay taxes. If you have a company with a VAT ID, you can add in the ID and get the course with 0% VAT.
What happens after I purchase the course?
Once you purchase this course here on Teachable (Teachable is the course platform where you'll access the lessons), I'm waiting for you on the other side. You will get immediate access to the course. Also, you'll receive an email confirmation stating that you paid and my support emails with links back to this course.

Get started now!

”Discovered Online will equip you with guerilla tactics to find hidden work opportunities in Finland. Varpu gives a number of easy-to-follow examples for you to become more resourceful in the Finnish job market.”

- Aleksi, from Aleksi Himself channels

⭐️⭐️⭐️⭐️⭐️ 18 200+ of happy students

🇫🇮 Made in Finland and by a Finnish MSc.

💙 Return Policy: 100% satisfaction guaranteed. 14-day money-back guarantee from the time of purchase. Full refund offered.

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📩 Contact: [email protected] or send me a message here.

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