Turn your Instagram Stories
into sales.
Stories that Sell teaches you the exact method to turn your Story viewers into paying clients — without feeling salesy, going viral or being online all day.
What the right Stories can do
"Just used your IG story selling templates for the first time today and in the same day already 2 new clients. 12-month members so secured 3,128€ in sales, just from stories. Can't believe it."
Jade, Founder of @brightcyclestudioSame day. Same followers. First time using the templates.
Your Story viewers are your
hottest leads.
Most business owners do not realise that their hottest leads are in their Stories.
The people watching your Stories chose to be there. They are your most interested followers.
But instead of giving them a clear path to buy, most business owners give them more content to consume.
The fix is a structure that turns viewers into buyers.
Learn it once. Use it every week.
The three-part structure
that sells.
Every selling story flow has three parts.
Storytelling panels
Draw people in. A testimonial, a question, a personal story, a comparison. Something that makes your viewer feel seen — so they keep watching.
Segue panel
Bridge your story to your offer naturally. Without this, selling feels like a jump. With it, the invitation feels inevitable.
Suggestion panels
Make the invitation — what the product is, who it is for, and the link. No apology for selling.
What is inside Stories that Sell
The video masterclass
The complete selling-on-Stories strategy. Why your current Stories are not converting and exactly how to fix it.
5 proven story templates
Fill-in-the-blank flows you can use immediately. Five different entry points — testimonial, question, personal story, comparison, dream client call-in. Pick one and post today.
Technical tutorials
How to actually create the Stories on your phone. Text, contrast, polls, links. Everything you need to go from script to live story.
This works if you sell…
You need 500 followers or more. That is all.
- Coaching or consulting
- 1:1 services or spots
- Digital products or courses
- Memberships or group programs
- Physical products or experiences
Hi, I am Varpu Rusila.
I built Her Finland — a language and culture business with 225,000 followers and 21,000 students. Stories are one of our highest-converting sales tools, generating tens of thousands of euros every year.
I am not teaching theory. This is the exact method I use in my own business every week.
Featured in Forbes. My business clients have generated over 1M€ in cumulative sales.
Stories that Sell
Video masterclass · 5 templates · Tutorials
Instant access · Yours forever
Your followers are already there.
Give them a reason to buy.
Yes — Stories that Sell for 49€